You Can Sleep Too!: Put insomnia to bed with the gold-standard method. I did. So can you.

You Can Sleep Too!A practical, story-based guide to overcoming insomnia — grounded in science and lived experience.If your natural sleep drive is intact and you're not stuck in fight-or-flight, you will sleep.Understanding both is the key to transforming your nights — and this book shows you how.You’ll discover why:– People with insomnia often never feel sleepy — and how to fix it– Fixed bedtimes can actually make things worse– It doesn’t matter what triggered your insomnia– Sleep deprivation and insomnia are not the same– The “8 hours rule” is a myth– Spending more time in bed can backfireForget the endless list of do’s and don’ts:Warm baths, kiwi fruit, cherries, sleep hygiene…Don’t eat late, don’t exercise late, no alcohol, no blue light, no fun...These only fuel anxiety and obsession around sleep.You don’t need to do everything perfectly.Good sleepers don’t — and they still sleep.But you do need to understand why your mind races at night — and learn simple, practical steps to calm it.You need to rebuild your sleep pattern from the ground up, so it starts working for you again — not against you.No jargon. No overwhelm.Just a clear, science-backed way to retrain your brain and sleep naturally again.That’s what this book gives you:A proven path out of insomnia — grounded in science, refined through lived experience, and inspired by the principles behind CBTi (Cognitive Behavioural Therapy for Insomnia).But this isn’t the rigid, clinical CBTi you may have tried before.It’s a more intuitive, human approach — rooted in the gold-standard method, but applied with kindness, clarity, and flexibility.Practical. Powerful. And completely doable.Learn this — and you will relearn how to sleep.I did.After 20 years of chronic insomnia, I recovered.Then I trained in behavioural sleep medicine so I could help others do the same.This book shares my story — and the tools I now use to help clients worldwide — so You Can Sleep Too!About the AuthorJoseph Pannell is a former chronic insomniac turned behavioural sleep specialist.He has trained in both sleep medicine and behavioural sleep medicine, and now helps clients worldwide through his online practice, SleepZe.He draws on the science behind CBTi, but delivers it in a warm, flexible, and relatable way — built around the real-life challenges people with insomnia face.Joseph has worked with major UK institutions including the NHS, MOD, Network Rail, the Ministry of Justice, and The Sleep Charity.He is regularly featured in media as a trusted voice on evidence-based sleep strategies, and was profiled in Authority Magazine for his work on insomnia recovery and behavioural sleep methods. Read more