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Why People (Don’t) Buy: The Go and Stop Signals

Why People (Don’t) Buy: The Go and Stop Signals

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Management number 233403894 Release Date 2026/06/27 List Price US$10.94 Model Number 233403894
Category
  1. Kindle Store
  2. Kindle eBooks
  3. Business & Money
  4. Marketing & Sales
  5. Marketing
  6. Research

Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right. Read more

Why People (Don’t) Buy: The Go and Stop Signals

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