The art of revenue: A complete guide on revenue management

Do you want to master the Art of Revenue Management?In the next pages, you will discover everything you need to know to become a master of this art. You will learn from the basics to the most advanced techniques, all explained from a simple perspective and 100% applicable to the real world. Forget about complex mathematical formulas or aspects that can't be applied in real life.Through 5 chapters, you will get to know the intricacies of this art, learn its history, how an effective culture should be implemented, and what the architecture of any Revenue department looks like. You will see how mastery of time, price, and space will be the cornerstones of your day-to-day. You will review the most important KPIs and how they are effectively used.On the other hand, we will delve into strategic Revenue, where you will end up mastering segmentation and knowing the keys to the technological ecosystem that surrounds you. To ensure the results of your establishment, we will review the most tactical concepts of your work, such as inventory control, distribution, pricing, forecasting, and finally, benchmarking.Finally, you will learn how the product matters and how to do high-quality Revenue Management in Resorts Hotels.The Art of Revenue masterfully combines the theoretical areas of this science with quotes and experiences 5 godfathers/godmothers who share their vision on each of the 5 general chapters. Fernando Vives, CS Ramachandran, Max Starkov, Ira Vouk and Pablo Zambrano.More than 30 industry personalities like Abel Matutes (Palladium president), Jesús Sobrino (Palladium CEO), Sergio Zertuche (Palladium CS&MO), Robert G. Cross (Author, New Yok Times Business Best-Seller, Revenue Management, and Chairman Emeritus, Revenue Analytics), Tomas Rodicio (U-Music CIO), Erik Tengen (CEO Oaky) Jonathon Liu (CCO Verdi Hotels), Antonio Ducceschi (CCO StarHotels Group), Yao-Chin Wang (Assistant Professor, University of Florida, USA), Dr. Jeffrey (President & CEO IHI), Piergiorgio Schirru (Executive Vice President & Board Member Blastness), Vassilis Syropoulos (CEO Juyo Analytic), David Woolenberg (CEO Duetto), Ruben Sanchez (CEO Be on X), Oleksii Kapichin (Founder of Hotelrevenueinsights.com) and many more will write about optimizing results. Owners, CEOs, commercial directors, HR, financial directors…, giving their point of view on this subject.Never before has so much talent been gathered to write about Revenue Management. Read more