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Product Innovation: Leading Change through Integrated Product Development
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| Management number | 232070077 | Release Date | 2026/06/18 | List Price | US$3.86 | Model Number | 232070077 | ||
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This book describes the latest constructs, techniques, and processes for enabling managers, professionals, and practitioners to be more effective in designing, developing, and commercializing new products and services. Written from an Integrated Product Development (IPD) perspective, it provides guidance and support in formulating and executing IPD programs for business practitioners and MBA students. Read more
| ISBN10 | 0521842751 |
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| ISBN13 | 978-0521842754 |
| Language | English |
| Publisher | Cambridge University Press |
| Dimensions | 7.25 x 1.5 x 10 inches |
| Item Weight | 3.14 pounds |
| Print length | 640 pages |
| Publication date | July 18, 2005 |
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