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Las campañas conectadas. Comunicación política en campaña electoral, (Paperback)

Las campañas conectadas. Comunicación política en campaña electoral, (Paperback)

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Management number 238752840 Release Date 2026/07/11 List Price US$9.64 Model Number 238752840
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  2. All Books

<p>¿Qué hace de un político un perfecto candidato? ¿Cómo podemos persuadir a los indecisos en una campaña electoral, online y offline? ¿Estar más en la calle tiene efectos en el voto? ¿Hay trucos para que los activistas se movilicen? Estas y centenares de preguntas más se responden en este libro a través de historias, anécdotas y decenas de ejemplos prácticos en campañas de todo el mundo. Porque el modo de hacer campaña electoral está cambiando a la par que cambia la sociedad. Cada vez tienen más importancia las percepciones, las relaciones y conseguir memorabilidad en el elector. Porque sólo si entendemos cómo afecta la comunicación política a los potenciales votantes podemos prepararnos para persuadirlos, sea de modo online u offline, en campañas conectadas.</p>

  • Las campañas conectadas. Comunicación política en campaña electoral, (Paperback)
  • Author: Xavier Peytibi
  • ISBN: 9798182489560
  • Format: Paperback
  • Publication Date: 2019-11-02
  • Page Count: 178
Book format Paperback
Fiction/nonfiction Non-Fiction
Genre Home, Hobbies, & Garden
Publication date November, 2019
Pages 178
Subgenre Non-Classifiable
Series title No Series
Number in series 0
Edition 1
Publisher Amazon Digital Services LLC - Kdp
Language Spanish
Is collectible N
Recording time 0 min
Retail packaging Single Piece
Assembled product dimensions (l x w x h) 6.00 x 0.41 x 9.00 in
Assembled product weight 0.54 lb
Bisac subject heading Non-Classifiable

Las campañas conectadas. Comunicación política en campaña electoral, (Paperback)

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