Digital Marketing in the Automotive Electronics Industry: Redefining Customer Experience through Digital Customer Engagement (Management for Professionals)
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Product details
| Management number | 233423466 | Release Date | 2026/06/27 | List Price | US$23.94 | Model Number | 233423466 | ||
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The book complements the current body of knowledge in business-to-business marketing with the experience of many professionals ranging from marketers to top management of a leading automotive semiconductor supplier worldwide. It presents unique and adaptable practical concepts, case studies, and tested models from practice. The book operationalizes the theory of approaches such as omni-channel marketing, and target driven performance marketing into practical and actionable approaches in large B2B companies in automotive sectors. The change management nature of the digital transformation of marketing is a common thread throughout the book and the experience of more than 10 practitioners, allowing readers to relate the content directly to their own business reality. Read more
| ASIN | B0BZH8LBSJ |
|---|---|
| XRay | Not Enabled |
| ISBN13 | 978-3031307201 |
| Language | English |
| File size | 16.8 MB |
| Page Flip | Enabled |
| Publisher | Springer |
| Word Wise | Enabled |
| Print length | 409 pages |
| Accessibility | Learn more |
| Screen Reader | Supported |
| Part of series | Management for Professionals |
| Publication date | June 8, 2023 |
| Enhanced typesetting | Enabled |
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