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Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks
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Product details
| Management number | 233404906 | Release Date | 2026/06/27 | List Price | US$12.44 | Model Number | 233404906 | ||
|---|---|---|---|---|---|---|---|---|---|
| Category | |||||||||
Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more. Read more
| ASIN | B00TR5IR7C |
|---|---|
| XRay | Not Enabled |
| ISBN13 | 978-1137511867 |
| Edition | 2012th |
| Language | English |
| File size | 1.9 MB |
| Page Flip | Enabled |
| Publisher | Palgrave Macmillan |
| Word Wise | Enabled |
| Print length | 306 pages |
| Accessibility | Learn more |
| Screen Reader | Supported |
| Publication date | June 30, 2017 |
| Enhanced typesetting | Enabled |
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Strategic Management
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