Campaign Authority: The Definitive "How To" Guide Helping Candidates Win Their Elections to Public Office: Learn How to Win, Before You Begin.

Running for public office and not sure where to begin? Start here with this is the non-partisan, how-to manual. New in 2021, it provides insider tips from over three decades of winning campaigns, including a special section for women candidates. The focus is the candidate, what your role is and what you need to know to win. Written for beginner candidates, this manual teaches “how to” run a campaign and win an election. It’s a working manual providing to-do lists, questionnaires, flow charts and more. It dives deep, discussing the strategy and tactics of campaigning, including messaging, grassroots efforts, fundraising and much more. For those still on the fence, there is a section to help you decide if running for office is for you. The author began her career running campaigns and has worked in the campaign industry for three decades as a national campaign consultant and continues to serve as a top national bi-partisan trainer. Learn how to win, before you begin. Read more